Welcome to the revolution

Today Sitecore announced the upcoming release of Sitecore. This new addition of groundbreaking marketing features is aimed at providing accurate analytics and real-time personalization on websites.

In short this release will address the growing problem of using 3rd party tools for website analytics. If your website visitors use a modern browser, which by default blocks all interaction with 3rd-party sites (for privacy reasons), then these visitors will be completely invisible to you. If you haven't even considered if your current analytics tool is subject to such browser filters, you better check that very soon. Potential conversions on your website may very well be lost in the void already.

So what is this "revolution" about? Well, Sitecore has adressed the issue subject to 3rd-party analytics tools by integrating site-analytics completely  into the CMS. Every action on the website is logged and can help you identify new leads and also divide visitors into groups based on their behavior (for real-time personalization).

Consider this post as an "early warning" of much more information to flow about the Sitecore OMS (Online Marketing Suite). Quite a lot of my fellow bloggers already leaked the link to the published information on the sitecore website where more information is available. Press release about the Sitecore OMS also available.