Post DMF 2009

One week ago I attended the DMF aka Digital Marketing First expo in the centre of Brussels. The reason for attending this show as an exhibitor, was based on our experience there in 2008 as visitors. Back then my colleague and I were quite baffled at the extremly nice exhibitions. Clearly many top agencies in Belgium regarded this event as "the place to be".

So with that in mind we deciced we simply had to be part of DMF this time around. And I am sure glad we did. Apart from networking with our existing partners (Uniway, The Reference & LBi), we got a few nice partner leads to take home. We also met with existing customers who are really great advocats of Sitecore. Stephen Delvoye from Bekaert is particularly satisfied, and certainly does not mind telling people how great he think Sitecore is. Marvelous!

As mentioned in the previous post, we had Mark van der Wal from Pectora co-host our booth. This was a great combo for us, as Pectora have already delivered some nice Sitecore cases, and since the theme of the event was mainly marketing oriented. Pectora delivers a Sitecore/InDesign integration which can help companies control content and assets across print- and online material. Mark being the nice guy he is, added great value to the show.

On the downside I have to admit that our booth came a bit short of some of the others. The guys from Emakina built a whole giant black box (almost a house actually) where they invited people in for a talk. LBi had a huge bar very nicely set up as well, while a lot of other creative companies clearly had been spending big bucks on the event.

Of course the important part of going to an event such as DMF is both to be seen, but also to make new business. On the latter part, I will be busy for quite a while.

One thing is for sure, see you at DMF next year!

Sitecore attending DMF 2009.

On October 22nd Sitecore will be present at the annual Digital Marketing First (DMF) event in Brussels "Tour & Taxis" expo. As this event is more focused on Online Marketing and not 'just' CMS, Sitecore has teamed up with our partner Pectora for the show.

Pectora is the inventor of a very nice Adobe InDesign integration to Sitecore, which allows content owners to build catalogues with ease in InDesign while at the same time having full control of all their products and their properties.

One good example of the Pectora/Sitecore solution is BoConcept, a furtniture retailer with 1000's of products, who use the solution to easily tailor PDF catalogues for print on their different markets, they also use the solution to save time on creating price signs for their 200 stores. Too learn more about this case, and the other Sitecore/Pectora projects, please feel free to stop by our booth (D17).

 

 

From Sitecore Lila Carlyle and myself will be present, ready to showcase our Online Marketing Suite (OMS). A web-marketing tool which have already been praised by analysts such as Gartner. In short the OMS can bring your website and other marketing initiatives much closer together.

Attending DMF is free for visitors, please go here to pre-register.

See you on the 22nd of October!

Microsoft Germany Partner Conference coming up

During next week I will participate in the partner conference for Microsoft Germany in Dresden. Together with me on the set will be Søren Bak Jepsen, the Director of Sitecore International as well as of course our Regional Director DACH  Marc Schneider.

The show is a 2 day event (September 8+9) for Microsoft and their partners to network as well as experience the many keynote sessions and learn about the latest market trends. More information here and here.

Come visit us at booth #22 to learn more about Sitecore and our recent product release of the Sitecore Online Marketing Suite.

Bis dann...

Pleased to say I told you so.

The long awaited Gartner Magic Quadrant report has now been released by Gartner. As Sitecore holds reprint rights, this new report is available through this Sitecore link (requires registration).

As mentioned in my previous post I envisioned that this report "would blow your mind". This gut-feeling of mine is actually backed up better than I expected in the report. We are placed furthest out on the "completeness of vision" axis, among the top visionaries, as well placed centrally on the "ability to execute" axis.

This places us ahead of all the pure .Net based players, and can be seen as the result of our global business strategy, as well as Sitecore focusing solely on product development while our partners focus on building first-class customer implementations.

Needless to say, we at Sitecore are of course very pleased with this report. This kind of market approval from one of the leading analysts is bound to make a difference in the competitive CMS market.

Sitecore International at Microsoft Worldwide Partner Conference 2009

Next week WPC is taking place in New Orleans. Although I myself am not going to be participating this year, my 2 colleagues Morten Ljungberg and Søren Bak Jepsen will be present.

Please be gentle with them as it is their first WPC experience. I remember from my trip last year that it is a lot of hard work, followed up by lots of networking and very little sleep. I also remember the Microsoft UK party - but that is a different story.

As one could expect, this years conference will be all about Sitecore's new release: Online Marketing Suite. If you have even the slightest interest in seeing this ground-breaking integrated marketing tool in action, do not hesitate to visit our booth. Sitecore is a Gold Sponsor, so it should not be hard to locate us.

Feedback on the Sitecore Online Marketing Suite

It has been some hectic weeks lately in Sitecore, mainly because we closed our fiscal year on June 30th - but also because we at the same time released our new version (Sitecore 6.1 including the OMS).

Doing both of these major events at the same time might seem as overkill and downright crazy, but we have actually managed quite well. At this point we cannot reveal any figures of the closed fiscal year, but just wait till the numbers have been chrunched and made public. It will blow your mind.

Part of the reason for releasing the product now, before the summer holidays really kick in, was also to have the product out prior to the upcoming Gartner report. A report which will probably also blow your mind.

I realize I am painting a really fantastic picture here, but I have to admit that this version (OMS) is also a huge test to our communication skills. There is alot of information to give out in terms of describing how the OMS can really make a difference for any website, even without getting into all the nitty gritty stuff.

I know for a fact that it is difficult because I have been in this situation a couple of times already. Even for trained senior Sitecore staff, the inner workings of OMS are a challenge to describe without confusing the receiver. Mainly because what might seem obvious to us, can look diffecult for the viewer. I think part of this is related to us technical people usually talking to other technical people. With OMS we will more often talk directly to marketing and sales people. Im not mocking non-technical people, but it can be challenging to learn and use their lingo, and talk "business value" instead of cool ground-breaking features.

Anyways, as I often seem to get side-tracked in my blog-posts, I will get back to the subject: Feedback on the OMS:

On Tuesday 7th we held a webinar for our partners to see OMS in action. We brought the big guns in shape of Lars F. Nielsen to host and run the presentation. The 30-or-so partner representatives who signed in was taken through a 2 hour live demonstration, as well as explanation of how to solve various analytics related issues. I was also signed in to surveil the session, in case my partners would have questions. During this, before the presentation was over, I recieved 2 mails from 2 different partners with headlines such as "Great product!" and "Excellent presentation, keep up the good work".

That made it pretty clear for me, that the product is certainly on the right track, and that our partners will be well equipped to meet their customers demands of marketing and analytics related features in the future.

 

A few screenshots from the slides used in the presentation:

Overview of the difference between another analytics tool and OMS

 

 

 

 

 

 

Overview of the conversion impact of tracked campaigns in OMS

 

 

 

 

 

 

Overview of a typical setup of multi-variate (A/B) testing and the tracking of progress

 

 

 

 

 

For the partners who were unable to attend (+ the lucky ones already enjoying their holidays), we of course offer a video from the presentation. If you for some reason did not receive the follow-up email, and want to get your hands on the video + slides, throw me a mail.

Next stop WebScene 2009 in Brussels

In a few hours I will be travelling to Brussels to setup shop for the WebScene Expo 2009 event which starts tomorrow.

Hosted by Christian Daems and CMS-Channel, this June 9 event features many CMS vendors and partners and is definately the place to be for any serious player in the Benelux (and beyond) market.

 

From Sitecore 3 people are attending the show, my colleagues Torben Brams, Lila Carlyle and myself. By the way, we are of course sponsoring the event as you can also see on the website: www.websceneexpo.com.

We of course hope to meet a lot of people who are interested in knowing more about Sitecore and our upcoming release: Sitecore Online Marketing Suite (OMS). So if you are in the neighbourhood, please stop by our booth to learn more.

More information about the OMS is available on the Sitecore website and through the press release.